This Marketing Campaign consisted of creating and designing an A4 Print Advert for the Freight Forwarding trade publication,Lloyds Loading List. The objective of the campaign is to grow awareness to drive and increase quotation referrals, sales leads and ultimately, online traffic for a Global Logistics and Supply Chain Management company called Tuscor Lloyds, who since 1994 have been an industry specialist in providing a comprehensive list of services in complex project cargo shipping and freight forwarding to all types of clients all over the world, including some of the world's most inaccessible destinations, as well as major logistics hubs across the globe.
I was originally requested to create one A4 Print Advert but I designed 2 different concepts as I couldn't choose which one I liked better. For this feature of the Marketing Campaign, I had to do a lot of research to get some inspiration and understand how the Supply Chain industry markets itself. For the A4 Print Advert I ended up Art Directing two different concepts, one based on vector illustrations, while the other on photography manipulation. Once again, I included clever slogans and catchphrases that would communicate Tuscor Lloyds competency in the Logistics and Supply Chain industry to ultimately fascinate and motivate the viewer to discover what the company does. This time, however, the marketing message was a bit more subliminal and subtle than the Social Media promos.
