Throughout the year I spent working at Imperative Energy as an In-house Marketing Designer, I created and re-branded all their social media channels (Facebook, Twitter, LinkedIn, YouTube and Google+) and designed all their marketing collateral (brochures, flyers, newsletters, case studies, press releases, banners, pop-up stands, contact label stickers and Powerpoint presentations) as their online identity was almost non-existent, resulting in their corporate identity being completely inconsistent and ultimately, ineffective in representing the company's image professionally.
The re-branding of their corporate identity proved to be successful as it increased their brand awareness and market outreach strengthening the confidence in potential clients, as I had created an integrated marketing strategy that consisted of designing different online campaigns for social media, website content, e-mail marketing and print collateral.
These campaigns were launched on a weekly basis and the designed content was executed online (e-mail) and distributed offline (print) to promote the corporate identity of the re-branded company during exhibitions, industry events, sales pitches, stakeholder meetings and presentations to new clients and partners throughout different sectors in the Renewable (Biomass) Energy industry.
The outcome of each campaign was then tracked and analysed using analytical tools such as Google Analytics and HootSuite Management in order to monitor the success rate of each campaign by using the results for A/B Split Testing for the following week's marketing campaigns.
