This Marketing Campaign consisted of creating and designing several Social Media promos to drive and increase quotation referrals, sales leads and ultimately, online traffic for a Global Logistics and Supply Chain Management company called Tuscor Lloyds, who since 1994 have been an industry specialist in providing a comprehensive list of services in complex project cargo shipping and freight forwarding to all types of clients all over the world, including some of the world's most inaccessible destinations, as well as major logistics hubs across the globe.
Since Tuscor Lloyds specialises in 4 Project Cargo Industries, I decided to create 4 Social Media Promos instead of 3, as originally requested. I chose to create simple minimalist posters that were inspired by the Minimalist Movie Posters to capture the audience's attention as minimalistic design has the power to communicate and demonstrate insane amounts of delivery. I decided to illustrate one specific vector icon of an object that would be powerful enough to not only represent each of the 4 industries that the company specialises in for their Project Cargo shipping services, but illustrations that convey the impossible complexity nature of the projects and the company's expertise and knowledge in tackling them with their solution. I used clever slogans and catchphrases that would communicate Tuscor Lloyds competency in the Logistics and Supply Chain industry to ultimately intrigue and encourage the viewer to discover what the company does.
4 Social Media Promos – 4 Project Cargo Service Industries
